Meet Grippy Serum, Maybelline New York’s innovative makeup grip primer that delivers up to 24 hours of hold and hydration. This ultra-blendable, water-based formula features Serum-To-Grip Technology, transforming from a fresh, sensorial serum texture to a makeup-gripping base in just 20 seconds. Infused with 2% niacinamide, it helps improve skin texture while delivering long-lasting hydration and a visibly plumped, fresh look. The vegan formula contains no animal-derived ingredients, leaves no white cast, and feels weightless with zero greasiness or pilling. Designed to work seamlessly under makeup, it layers well and suits all skin types—even sensitive skin. The result? Smooth, radiant skin and makeup that stays put all day. Simply drip, glide, and grip for a flawless, long-wear finish that locks in your look. Whether you're going for an everyday glow or full glam, Grippy Serum is your new essential primer for next-level makeup performance.