As for the formulation, it seems on par with the reviews. But I am one who looks for fragrance in my lip balms, and I can’t detect anything in this one? “Butter Mochi” sounds delectable, which is the main reason I wanted to try this so desperately. I’m not sure if I got a defective one, but even my mom tried it on and said she also couldn’t detect a hint of any scent. As for the applicator, it is a nice touch as it provides a cooling sensation. Overall, I’d give this a 2.5/5 ⭐️ for the formulation and execution, but imo, it does not live up to the hype. I much prefer a mild vanilla scented lip balm over this one or the Topicals OG/unscented one—since this one is unscented to me lol. Read more

Received my package but when I opened it, it looked like it had been used. There was product smeared on the applicator, as if it had been swatched. I returned it. Read more

One of the most hydrating, glossy, non sticky lip balms EVER! I saw a lot of reviews online so decided to try it, and alas! I fell in love instantly! My absolute favorite 😍 Read more

I can't emphasize enough how much I love this product. I saw a lot of people talking about it online several months ago, and I initially assumed it would be another one of those overly hyped products that only influencers ever talked about. I am so happy to be wrong, and that I took the plunge to try it out. This lip balm is truly the best of the best. Although it's more expensive than I would usually pay for a lip product, it is worth every penny due to it being a lip treatment, not just a simple balm. The ingredients in this lip balm really do help nourish your lips and keep them soft. It is also at a reasonable price point compared to other products in this treatment category. The best part is the consistency and texture. It's not oily or slippery at all, and it's just thick enough without being suffocating. Some thicker lip balms tend to sit on top of your lips without actually absorbing into them. This doesn't do that. It does stay on my lips for hours, so I don't have to reapply it nearly as much as I do other lip balms, but it's the perfect balance of protection and conditioning. When I use it before bed, I wake up with plush, soft lips. Oh, and it smells incredible. 100/10 I haven't tried any of the tinted shades yet, but I'm very satisfied with the clear shade. If you've been on the fence about trying this, seriously, just try it. You won't regret it! Read more

One of the best lip balms I’ve ever tried! I got it in the fig color which is a beautiful pigmented warm pinkish brown. It doesn’t leave a weird after taste, it’s not too thick nor too thin, easy to spread, and the squeeze tube has not cracked like many of my other lip balms I’ve tried recently. It is very hydrating and even after it dries/rubs away throughout the day, my lips remain really soft for hours. I will definitely be repurchasing it soon and maybe try it in a different color! Read more