Meet a make-up game-changer, GUIDE Beauty’s GUIDE Wand With Precision Tip Applicator. Our ergonomic, patented and award-winning make-up applicator tool is an original in the world of professional make-up artistry and makes light work for everyone who wants a flawless look in less time.

Achieve advanced, professional techniques like tightlining and winged eyeliner, without the strain of traditional beauty applicator tools like stencils, pens or stamps, even if you are a makeup novice, have limited vision or hand dexterity or even a professional makeup artist.

We’ve built ease of use into our products through the Universal Design (UD) process. The Wand’s comfort-grip handle has a built-in finger stabilizer and a rounded edge to rest on your cheek. Its curved, soft and bendable applicator tip has a window so you can see your line as you apply it. Unlike standard eyeliner applicators, you can grip and glide this eyeliner wand to create a straight line along the lash line with more control.

We’re honored to share that our GUIDE Wand was named “Tool of the Year” in 2022 by the Daytime Beauty Awards and is featured on QVC.

GUIDE Beauty is a US based woman-owned, small business founded by a professional make-up artist. With a mission of “Beauty for All,” we design make-up products that share our joy of applying make-up with confidence to the broadest possible community across skillsets and abilities.