I have fine naturally curly hair. I've heard all my life how "lucky" I am. There are days I embrace my curls and days I curse my curls. Like many out there I rely on a blow dryer (heat) and a flat iron (more heat) to achieve a sort of style on the days I don't like my hair. I recently chopped off 13" of hair for a donation to a non-profit, and my hair and I are kind of trying to figure out what we have now. My new do just barely touches my shoulders, so it is not long, not super short. I have no idea what possessed me to fork out $400 for a hair dryer...but after reading the reviews on Amazon I threw caution to the wind and bought one. While I waited for this investment to arrive I busied myself with watching dozens of YouTube on how these work. By the time it arrived, my anticipation level was off the charts and I could hardly wait to wash my hair and use this thing. The videos were so helpful, that I was comfortable with operating it right off. There is a learning curve for sure...this looks like a flat iron and after years of using one, it's like second nature, but this is not a flat iron. It's a weird hair dryer. You have to reposition the device to go in the direction of the air flow. One thing I did not consider, but it totally isn't an issue for some reason, is this does not reach your roots. I was concerned I would have straight hair from two inches out and weird wavy stuff at my scalp. That for some reason is not the case. I use just the air and kind of dry the roots in sections as I go. Results: Oh my goodness! It does exactly was it says it will do. I was 'blown away' by the results. Like shocked almost. I kept waiting for something to go wrong, but my hair just stayed straight and well behaved. I used a heat spray by Pura d'or and also have a backup Rusk serum to try next. Honestly, I've never seen anything like this contraption. The only downside, and it's not really a downside, just a comment, this leaves your hair straight. Super straight. You are not able to put a bend or curve if you are looking for that. I suppose you can use a flat iron, but that sort of defeats the purpose of having something that Dyson touts as being kinder to your hair. Overall, I am surprised at myself for spending an obscene amount of money for a hair dryer, but I am equally surprised at how this really does do what it says it does. Welcome to my hair ritual, Dyson. Read more

Excellent, it works very well, it doesn't matter if your hair is dry or wet! It leaves an incredible straightening! Read more

I’ve been looking for ways to improve the time it takes to dry and straighten my wife’s hair and I finally found it. It takes less than half the time and hair dyed hair comes out beautiful and it seems like no damage at all. This straightening device is a true wet/dry product. They aren’t lying to you like a lot of others claim to. It’s expensive but when you use it you’ll know where the $500 went. In my opinion, it’s the best money can buy. I’ll be using it for years and probably throw away the hair dryers because I feel like I don’t need them anymore with this. Thank you, Dyson! Read more

Excelente producto, justamente lo que esperaba, satisfecho totalmente con la calidad del producto Read more

Get her something she wouldn’t spend the money to buy for herself. This thing is great. Noticeable difference with her hair when she uses it vs a conventional straightener. Little bit noisy, but that’s expected as this thing pretty much has a blow dryer built into it. A really fancy blow dryer. Read more

I am concerned this seller is selling faulty or used goods. It stopped after one month working. Read more

I bought this for a friend and it just stopped working. Now, amazon says "we only sell, the brand gives the warranty" and dyson says "we don't have guarantee coverage for amazon sold items". I pay 3-4 times the market price for a product depending on the brand image etc and now this is what we get as a consumer. Read more

I bought 2 items for my sisters And one of them stopped working after 1 use ! Be careful, before buying such an expensive product! Read more

It’s a really remarkable product, however I still prefer Airwrap. But ladies if you have extra money to spend, get it! Otherwise you don’t need both :) Read more

Works OK. Very bulky design prevents regular use. Seems overrated. Read more

Really good product and worth buying it from Amazon in Dubai Read more

Nice Read more