HERA - A contemporary, luxury Seoul-based beauty brand that defines and creates the trends in beauty standards to be delivered together with the value of Korean women across the world. Seoul beauty is about finding one's natural beauty that lies deeply in having a strong inner sense of confidence and bringing it out to shine. HERA's skincare and makeup are one perfectly connected routine that helps you show your true self starting from the deepest part of the skin and then moving through the outwardly shown colors.