to be honest, i liked this matcha a lot, but there is a bit things i did notice about it. this matcha doesn’t have a rich matcha taste and i felt like it goes more towards nutty notes. this powder is good if you’re starting your matcha journey, color is good, and it feels nice to drink and refreshing. Read more

I am absolutely in love with this matcha! The quality is top-notch—so smooth, vibrant, and packed with that rich umami flavor you expect from a high-grade ceremonial matcha. It whisks beautifully, creating a frothy, velvety texture, whether I’m making it hot or iced. The taste is slightly sweet, earthy, and never bitter, which tells me it’s a high-quality, organic blend. I’ve tried several matcha brands before, but this one stands out. I love how versatile it is—I use it for lattes, smoothies, and even baking. Plus, the packaging is super cute and keeps the matcha fresh! If you’re looking for a matcha that delivers both in taste and quality, this is it. Highly recommend—definitely worth every penny! Will be repurchasing again and again. Read more

Me encantó tiene un ligero sabor a frutos secos. Read more

El mejor Matcha que he probado, es la segunda vez que lo compramos 🙌🏻 Read more

I have tried tons of different matcha powders on the market, and this is my favorite one. It is a small can, but when I use the recommended amount daily it lasts me around a month. Since I can get it through amazon within a day or two that’s no problem. For those coming here because you know and love Emma and her coffee brand but have never tried matcha, keep an open mind. I see a lot of bad reviews saying it tastes bad and the price is steep, and I assume these are people who don’t know much anything about matcha and are used to the Starbucks matcha powder that’s 90% sugar. This is pure 100% matcha powder made in Japan. So it does cost a bit more because it’s premium. Do not compare this to her other matcha powders that are flavored, because this has no sweeteners. It’s an earthy taste that not many will like so just whip out the milk and sweetener and be prepared. It’s not right to write a bad review because you don’t like matcha. The product is great and just because you don’t like it doesn’t make it bad! Great job Emma, please keep making this quality matcha. In the future it would be wonderful to have a larger version for those of us who make it daily. Read more