I have a partner who never remembers to take her vitamin tablets. Funnily enough, she always remembers when they look and taste like sweets. So there's your use case! Not vegan (contains gelatin), which may be a problem for vegetarians/vegans. A shame as they are one of the most common groups who need a vitamin B supplement. The gummies only contain vitamin B and D, so not the multivitamins that provide 100% of your total needs. !00% multivitamis are available for less and they contain everything these gummies provide plus more (including more tablets!). The Energy Release claim on the front is also a little bit snake-oilish as vitamins don't in themselves contain any energy; that depends on what else you eat, plus these tables could not really be grouped with performance supplements as so much is absent on the list. Not much else to say, other than keep them out of reach of inquisitive small fingers who will definitely see these as a jar of sweets! Bit expensive for what they are as they only provide a subset of 100% of the vitamins you need, and they're quite pricey given what they do provide. Read more