Luscious, velvety finish is the new frontier for matte Lipsticks. Max Factor Colour Elixir Velvet Matte Lipstick glides right on for a soft semi matte finish that never feels dry. Our rich moisturizing formula infused with luxurious oils & shea butter, provides an ultra velvety matte finish that doesn't drag or dry out lips. It glides effortlessly on lips and is easy to apply. It's available in a range of wearable trendy shades, from nudes & browns, pinks & mauves, to your classic red. For the best results, apply your Colour Elixir Lip Liner to define and contour your lips, and to prevent feathering. Apply your favourite shades on Colour Elixir Velvet Matte Lipstick in one easy stroke, adding further coats to build colour until you find your preferred look.