Iroiro is a 100Percent vegan and crueltyfree semipermanent hair color. Most vibrant and long lasting, iroiro color proves that natural doesn't mean weak. Available in both 8 and 4 oz ecofriendly containers. As well as coloring your hair, Iroiro provides your hair with the nourishment it needs to stay healthywhich is especially important when it comes to coloring your hairthanks to the natural organic coconut oil in the ingredients, which helps to keep your hair moisturized throughout the coloring process. Many vegan products still contain harsh chemicals that can damage your hair. We don't think that's right. Here's a list of harsh chemicals WE DON'T USE in our products Petrolbased chemicals, PEGs, Paraben, Synthetic preservatives such as Methylisothiazolinone or Methylchloroisothiazolinone, Synthetic fragrances, Peroxide, Ammonia, PPD, Alcohol. Your hair doesn't need unnatural ingredients to look greatand we'll never include them in our products.