Shiseido Ultimune Power Infusing Concentrate Skincare Serum strengthens skin against daily damage and visible signs of aging for skin that's 28 percent stronger in just 1 week. Skin looks even smoother, firmer, more hydrated and resilient. The new formula features an improved dewy texture that sinks quickly into skin, for a longer-lasting, silky smooth fresh feeling. It is suitable for all skin types and all ethnicities.