Naturelle, an appointment with light-heartedness. A moment of pure pleasure. A creation by Michel Girard. The sparkling freshness of a mythical garden with facets of crisp green apple, an innocent floral heart of Egyptian jasmine absolute and peach blossom, grounded by hints of Virginian cedar, amber and musk. Yves is a botanical Beauty brand, created in 1959, by mr. Yves, in La Gacilly, France. We are the no. 1 botanical Beauty brand in France. We are a vegan brand with more than 50 years of invaluable know-how on plant-based beauty products. Each formula is tested by experts for its safety and efficacy. We do not use endangered or genetically modified plants.