As a researcher who studies the biochemistry and biophysics of macular degenerative disease, I could spend an hour extoling the importance of DHA/EPA/Omega 3's to eye health in addition to overall health, but by now, most people know that "fish oil" is really good for the body and should be incorporated into our diets by supplement if not by diet. That being said, not all fish oils are created equally and it's important to know what you're getting for your buck and your body, as poor quality fish oils can cause more problems than they solve. Remember, you are what you eat, but you also are what your food eats! That's why it's important to get fish oil from wild caught, NOT farmed fish! The most common ingredients found in the pellets fed to farmed fish are corn, soy, poultry, canola, wheat and fish among other things that are not at all part of a fish's natural diet in the wild. If you are taking fish oil for omega 3's you have to realize that the fish meat itself will be lower in DHA and EPA if they are farmed because the fish get these nutrients from eating their natural diet, not pellets! The amount and quality of omega 3’s you get from farmed fish are far less than wild-caught. You're actually better off not taking fish oil at all rather than take a low quality one. Krill oil by comparison is more stable and is phosphorylated, meaning it's easier for your brain to use. Your body has to naturally phosphatize regular fish oil, so taking krill oil saves your body this step. It also has more astaxanthin which is a carotenoid which is critical for protecting your vision long term. I have taken numerous types and brands of fish and krill oil over the years, but this is my favorite hands down. The capsules are small and easy to swallow, they don't smell and taste fishy and there are NO FISH BURPS later! I've been taking 2 per day, 6 days a week for 8 months now and I'm a huge fan and can give them my highest recommendation! I sincerely hope this review has been helpful to someone else! And yes, I pay full price for this. I have them in my Amazon subscribe and save list. Feel free to ask any questions! Read more