I saw tons of reviews for the white when researching this foundation. However, I had been searching for a natural-looking foundation under $20 that doesn't accentuate my 39-year-old facial lines or build up in them. I have a bag full of foundations I tried recently, due to the aging of my skin and my old foundation no longer cutting it. This is my new go-to. It has done the best job (and was under $10 so I didn't mind to try it). It does not accentuate anything, such as wrinkles or pores, but smooths and covers well. It is full coverage and does surprisingly well at it, and I needed that due to age spots and blue under-eye circles. I don't have time going to work in the morning to worry about concealer as well. I needed a product like this that was one-step coverage. It can transfer a little upon touching it throughout the day, but that's my only complaint. Fair is their lightest color next to white. Lighter-toned people might need to blend it with white. I'm pretty pale, but I like the pop of color it adds and use a blush to blend it all the way down my neck-line. I also tried the porcelain color, but that is darker and for someone with heavy pink/orange tones. I would love to see a shade between white and fair with more of a creamy ivory color without the need to mix (time is everything) but until then, this is the best available for my needs, and I'm so happy to have tried it. Read more