CELLA After shave lotion 100 ml Cella after shave lotion 100 ml. It refreshes immediately, it prevents the redness. Its sophisticated fragrance is the strength, an aromatic and fresh, classic and contemporary mix. Cella MILANO, A REAL STORY... when barber's shops were the places to enjoy oneself moments of pleasure and comfort, when Cella opened in the heart of Milan becoming the reference point and style in the world of Italian shaving. It was 1899 when, the formulation knowledge of soap and perfumer masters and our passion for excellence and high craftsmanship attention, created exclusive products for the gentlemen and professionals barbers. In the '50s and '60s radio jingles and advertising carousels signed Cella became famous. And Felice, our testimonial, smiling vintage icon, he came into Italian homes, telling this real story with the morning slogan: "EXTRA EXTRA VERY PURE CELLA". The strengths that characterize Cella Milano are: authenticity, Italian spirit and historicity. Extra quality and precise selection of raw materials. Exclusive skill of hot saponification. Daily luxury and accessible exclusivity. Design, packaging and precious texture. Passion for details that make the difference. High reputation of brand on social networks and blogs too. Respect for the consumer who looks for value for money.