Sensodyne Pronamel protects enamel from the effects of acid wear and everyday acids. No.1 dentist recommended brand to protect enamel from acid erosion. Healthy, stronger and better protected enamel. Provides cavity protection and keeps teeth and gums healthy with twice daily brushing.Helps minerals penetrate deep into the enamel surface. Daily protection toothpasteEvery day acids in your diet, such as fruit, wine and fizzy drinks can weaken the enamel surface. Over time, weakened enamel can be more easily worn away and your teeth can get visibly thinner and transparent at the edges. Your dentist will be able to detect these early signs of Acid Wear. Pronamel has a distinct formulation. It helps minerals penetrate deep into the enamel surface, actively strengthening and re-hardening weakened enamel, making it stronger, healthier and better protected from the effects of everyday acids.Sensodyne respect their planet. Please help us to save water by turning off the tap whilst brushing.