This specially formulated Whitening toothpaste contains a cocktail of ingredients that gently but effectively work to reduce discolouration of the teeth. The flavour is a sharp taste of cool mint that gives a long lasting pleasurable taste sensation. The formula helps prevent tooth decay, fights tartar and plaque and keeps breath fresh all day long. and not only does Marvis clean and protect teeth and taste terrific but it even looks great in its luxuriously styled tube with elegantly sculpted cap.