Want the London look? Rimmel London’s Lasting Finish 25 Hour Foundation with Comfort Serum gives you a perfect complexion that feels great and stays put from morning to night. It blends seamlessly, instantly and easily into your skin, concealing dark circles and imperfections. No need to worry about sweat, heat, or humidity… your foundation stays flawless for up to 25 hours! The skin-friendly comfort serum delivers instant hydration while the vitamin E helps provide additional skin protection from free radicals. Lasting Finish 25 Hour Foundation in Soft Beige is the perfect base for the rest of your makeup. Use it to achieve a flawless complexion and even out your skin tone. Apply a small amount - a little goes a long way - then you can either sheer it out or build it up, with a beauty blender or a brush. The coverage is medium to full and sets beautifully (not too fast) without budging. A must-have in every girl's makeup bag of tricks, Lasting Finish 25 Hour Foundation would make a lovely gift for a girlfriend, sister… or mum! Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.